How to have a Dynamite Demo part two (second try)

By David Bryan Smith America’s Gentleman Hypnotist and Hypnotainer ^TM

Hi all,

I didn’t have time to reconstruct the whole article so I thought I’d just do the first part and add to it. Hey this is a blog after all. So here is the next installment of the demo format. Hope you like it.

D

So last time I gave you a workable format to do a good demo. Lets take a detailed look at what goes in each part and why it’s important. In my opinion, if it doesn’t add, it detracts so make your wording clear. My goal at a demo is to hypnotize the entire crowd and let them get a taste of what hypnosis is like and then take a few guests on stage for some interesting and entertaining routines. Usually my purpose is to inform about hypnosis, show some fun stuff that could possibly get me gigs (stage shows), and some stuff that will get me private clients for my hypnotherapy practice. BTW I specialize in Hypnosis Aided Childbirth and Sports Performance, so when I do my routines, I pattern them around promoting these two areas. For example – I’m going to show how deep hypnosis has a natural analgesic effect that is useful in childbirth. I’m also going to show how someone can improve their confidence and their sports performance (and sales performance for that matter) using a time line type technique. I’ll also add some patter about the other things the same techniques can be used for. I do this kind of subtly and “matter O fact-ish” and end with something like – “and you could probably imagine how this same technique could work for you in your everyday life.” This is great suggestion and you can even hear them mumble to each other how they would or could use hypnosis.

I know ….. I know …… really kinda sneaky …… but for their own good.

So let’s look at the format again.

1. Introduction - opening
2. Tell them what to expect and what not to expect or Setting up expectation.
3. Find the best guests (not subjects) to work with in the demo (suggestibility tests)
4. explain about hypnosis
5. Give a group Demo
6. Pick a few guests and do some individual routines (this is a great place for the lucky seven)
7. Demo what you do in a session or how you can help them - sell what you are selling
8. Give them something to think about
9. Close and collect contact info or BOTR sales/ giveaways

So let’s look at the introduction

1. Introduction

For informal demos I usually have the group leader introduce me. Get someone the people like. Have your intro printed on an index card and keep it with you in your wallet at all times. (keep it right next to your goal card – you do have a goal card don’t you?) You never know when you may get the chance to do an impromptu demo. If you are prepared, your chances to say “yes – I can do a demo right now” will improve and you will be surprised how often that can happen if you put it out there to the universe. Also keep your mailing list book with you as well so that those people can sign up for your email list (you do have one don’t you?) I use constant contact and at a seminar they gave out little spiral bound books to collect contact info so that works well for me.

Even if you have sent out a package for the group that included an intro still keep one with you. You would be surprised how often that kind of thing never makes it to the venue.

Your intro should be rather short and to the point. You can include any media appearances you have made “ a regular on local radio and TV” just don’t say it if it’s not true because you will get busted. Include any blogs that you regularly contribute to or professional papers and magazines. List professional organizations that you belong to or trainings that you have taken. In short ….. list things that establish you as an expert with out making you look like an a** who is tooting his own horn. This is one of the reasons you have someone else introduce you rather than introducing yourself. It always sounds better coming from someone else. And if you get the group leader (and they like them), it almost like he’s giving you an endorsement. Nice place to start from.

This leads into your opening remarks. People will like you or not in the first 30 seconds you open your mouth. If you are naturally funny, use this to your advantage. If you are not naturally funny, don’t even try it. Really ……. At least not in the first opening. I’ve got a whole talk on humor that I’ll share at a late time but for now ….. don’t let me wander.

OK so what do you say???? How about “Thank You.” What ever they just said …… you really can’t go wrong with that opening. What then? I start out with a few questions. “ How many of you would like to …(insert your specialties here)……. loose weight, stop smoking, master stress, have a more relaxing and comfortable childbirth experience for you or someone you know or play better at your chosen sport with more confidence. Tonight I’m going to share a secret that has been used by the greatest people of our times. From healers and physicians to athletes and businessman and women they have all used the power of their minds and a technique we call hypnosis. Some may call it visualizations but to make a visualization really powerful, the power of hypnosis is the secret weapon. Hypnosis can make a profound difference in a matter of hours that could take days, months, or even years to accomplish.”

Ok so we are off to a good start. Sometimes I’ll say stuff like “If there way a way that you could …… (insert stuff here) ……. Loose weight without starving and really keep it off would you want to know how? If you could stop smoking without cravings would you want to know what to do? If you could …… (you get the idea)

Start out strong and get their attention and you will have no trouble building rapport. Don’t repeat what the intro just said about you. The guy just said it -- why repeat it?? Don’t say anything like ….”I’m really not the person who should be talking about this ….. “ If your not the right person get down and let that person get up there. You are a pro. If your not a pro yet ……… act as if you are a pro!! This means in all areas.

OK so you’re on a roll.

I’ll end for now and pick up with part 2 of the format

2. Tell them what you’re going to tell them or setting up expectations.

Until next time.

Dave

David Bryan Smith

America’s Gentleman Hypnotist and Hypnotainer ^TM

blog monster ate it

Friday, Aug 10th 2:54 pm CST

Hi all

I just spent three hours writing the next part about demos and when I went to preview the post. Because I had been on the same page the site logged me out and I lost it all.

I'll try and reconstruct the post this weekend if I have time.

 

Dave

 

PS so when you are writing always, always, at least copy the text to the clip board before doing anything with a web text editor. Don't trust them!~!!!!!!!!!!  They will screw you !!!!!!

 

D

Dave's Demo Format - Or How to do a Dynamite Demo (part One of three parts)

 

Thanks for the comments on the "Lucky Seven" Induction. Before I get into the basics of the induction I'd like to address Robert's comments about doing a Demo. Robert, since you only have a limited time frame to work with I'll tip some great work on giving Demos with what you already know and then add in the "lucky Seven." The "lucky Seven" Only has seven words so it's easy to learn. I wasn't trying to come up with an "Induction in so many words - Induction" it just kind of worked out that way.

 

Remember that everything in these posts are MOATT (my opinion at this time) and works for me. If it didn't work, I would even bother posting it here. I've used so many techniques that just didn't really work or didn't work well. So if this stuff doesn't work for you, I'd like to know about it so that something can change so that it does work. Teaching is always the ultimate test for a technique.

 

Before you even think about doing a Demo, you must have some kind of format to follow. Ask yourself these questions:

1. How should I look? -dress casual? formal? hip? trendy? top hat and tails? biz as usual?
2. What character am I playing? Myself? A made up name/ stage name? A great hypnotist from time passed? Someone with super powers? All of these are valid if done properly.
3. How much time do you have?
4. What is your audience expecting?
5. Who is your audience? College, kids, corporate, service groups?
6. Whats in it for you the hypnotist? Are you generating interest? do you want clients? Do you want shows? Define your goal and you have a better chance of achieving it.

My basic format is this:

1. Introduction - opening
   
2. Tell them what to expect and what not to expect or Setting up expectation.
3. Find the best guests (not subjects) to work with in the demo (suggestibility tests)
   
4. explain about hypnosis
5. Give a group Demo
6. Pick a few guests and do some individual routines (this is a great place for the lucky seven)
7. Demo what you do in a session or how you can help them - sell what you are selling
8. Give them something to think about
9. Close and collect contact info or BOTR sales/ giveaways

This takes you from beginning to end in a orderly fashion and puts in plenty of time to do a great demo.

 

It is really important that you define what you want out of the demo. If all you want is to practice giving demos..... that's OK. But, You can do so much more. You can gain clients for a private practice, get work doing shows, sell CD's and books at the BOTR, gain names for your mailing list, and plug upcoming events that you are participating in like WHD. Or Ormonds Bday celebration.

Don't sell yourself short in this step. Nothing is worse than saying .....well I don't have anything to sell so I won't put anything in the BOTR. Or I don't collect names yet .... Trust me.....if you want to make a living doing hypnosis then you are going to have to embrace these areas.

Plus ...... you can earn a good living just doing demos and selling some CDs and books. You can earn even more if you produce these CDs and books yourself, but you don't have to sell your own stuff. There are tons on good material that you can include. If you are at a loss of things to sell, just contact me and I'll let you carry some of mine to sell on consignment so there is no excuse.

 

A word about BOTR sales (back of the room.) You don't have to sell things in the back of the room. It is my opinion, however, that if you talk about an exciting subject, one that can help people in so many different ways, and then don't give them some kind of tool to help them out other than the talk, you are doing these folks a disservice. No one has to buy anything. But not to offer any tools to help out is not to their advantage. Service the customer. The worst thing that could happen is that they go to the internet and buy something because you did a great demo - they were really interested - but - you didn't have anything to offer. You loose - they loose - they may buy something that is crap and then say " Hypnosis doesn't work" The scenario looks like this ......

You do a great demo ..... people are excited ... some say they want to see you but you didn't bring any cards .. so they want to leave you their number and write on a piece of paper because you don't have a mailing list. They want some more info but you don't have any to sell or give away. So .... they go to the internet and google hypnosis and a multitude of rip off products sold on Ebay for a dollar and buy some. The stuff is crap and they don't call you or come to see you because they now think .... despite your great demo ..... hypnosis doesn't work and they've been taken (by those ebay folks but you are now guilty by association.)

Not that this has ever happened to me ......................... ;-)

 

A great demo can be such an asset in your arsenal of marketing tools. I Hypnotize practically anyone , anywhere, and anytime. When it is appropriate. Just some simple suggestibility tests do nicely and I'll reveal more in part two.

Think on these things and join me for part two and part three of "How to give a Dynamite Demo" by yours truly David Bryan Smith - America's Gentleman Hypnotist and Hypnotainer ^TM

 

Thanks for blogging

 

Dave

 

PS Another comment was on what is a hybrid induction. My definition of a hybrid is an induction that uses multiple techniques, some physical, some mental, to produce hypnosis. A progressive relaxation and an Eye Fixation are not hybrids. The Elman borders on a Hybrid. the F-REM (forced Rem state) induction and the "lucky seven" are both hybrids. Hopes this helps out.

 

D

 

Hey guys,

 

Thanks for signing up for the group. I'm going to tip some good stuff here. The first is going to be my lucky seven induction (Crystallized on 7-7-07 at about 7pm.) I had been thinking a lot about what I do for stage inductions and such for demos. The stage induction I use is the F-REM induction which is a hybrid induction and works better than anything I have ever used. It is exciting and visually stunning for the audience .. not boring.

 

The lucky seven is also a hybrid that I use. It is an instant/rapid induction and works great for demos. I'm also going to tip the one thing that I have not seen anyone tip for instant inductions. With out this ...no instant induction will work. I'm talking about the pretalk. The stuff you don't see in the demo reels. You just don't walk up to someone and say sleep and they go into hypnosis. At least that's not how it works for me. And I work for real folks not hypnosis students that are natural somnambulists and such. I work in the trenches. If it doesn't work -- there is no show.

 

BTW all the stuff I write about is only "MOATT" My opinion at this time. I'm always learning myself so my option may change with time. And I'm not saying I've got all the answers. What I do works. But I've gone through lots of stuff that didn't work for me to find those things that do work. And you have to work it. I would really like some feedback on these techniques. This a moderated group only to remove spammers. All posts will make it to the board good or bad. If you think something suxs let me know because maybe .... just maybe .... it does. And like I said, I like to learn

 

I'll post this on the main board as well and see if it draws anymore interest. .

 

I've had a few health issues that I'll talk about soon so forgive me if these posts get spread out.

 

Your success in using these techniques successfully are paramount for me so what I give, I give freely.

 

Dave